The global marking maze Globalisation of brands is a factor faced by many companies operating in today's markets. One major issue therefore is how to ensure that a product being sold in many markets is compliant with generic and sometimes product-specific regional and national packaging marking and labelling requirements, including environmental labelling.

Some of the questions that companies have asked Sustainability Consulting to assist them with include:

• What is a green dot and in which countries is it required?
• What are the Swan and Blue Angel symbols that are seen especially in Scandinavia and Germany, respectively?
• Are eco-labels and EPDs value for money?
• What languages are required on packaging in various European countries?
• Should material identification symbols be used on all packaging?
• When is a CE mark used?
• What font size is required on medicine instructions?
• How should clothing fabric contents be shown?
• What are the requirements relating to product weights as they appear on packaging?

By producing focused guidance documents, checklists and providing training, we help companies comply with marking and labelling requirements. Our labelling expertise has helped a wide variety of products achieve market success in Europe, the US and around the world.

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