Ciba^® XYMARA™ effect pigments for the packaging of a new aroma of Colgate-Palmolive Tahiti shower gel.

• Ciba Xymara^TM products offer an outstanding palette of effect pigments for packaging.
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How to fight the enemy light and allow growth of a traditional product through innovative packaging.

• The growth of transparent plastic like polyethylene terephthalate (PET) and clarified polyolefin in packaging continues, driven by two major trends:  The addition to traditional packaging materials like glass and metal and the wish of consumers for more convenience
• The following example shows how it was possible to develop an innovative package for a very traditional product that needed protection from light degradation.
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PRIME-EX™ from EXTEN SA

• This solution is based on Prime IT™ for Enhanced Package Performance regarding Printing Adhesion.