 | In today’s highly competitive business environment, for a cosmetic or personal care product to succeed, brand owners need to create a unique image, a distinctive market position, and a look and appearance that will appeal to consumers. To do this, paying strict attention to packaging development is crucial. Indeed, while the main use for packaging is still the protection of the goods inside, the packaging itself is a key tool used by marketers to attract and encourage potential buyers to purchase the product at the point of sale. Packaging and package labeling should be designed to instantly attract customer attention. |
Recently, Colgate-Palmolive has chosen Ciba® XYMARA™ effect pigments for the packaging of a new aroma of Tahiti, a classic French shower gel brand. The almond-and-amber fragrance was launched earlier this year in a bronze colored bottle containing Ciba® XYMARA™ effect pigments.
XYMARA™ pigments offer the pearlescent shine that Colgate-Palmolive packaging experts were looking for. Another reason for the global consumer products company to choose Ciba® XYMARA™ pigments was that they comply with the company’s color regulations.
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