Asian Hair Care Brochure (Download 2.5 MB)

Different cultures. Different hair types. Different economic levels. These are some of the dilemmas facing marketers of hair care products for the Asian market. For in reality, one Asian Hair Care Market does not exist.

The needs of the consumer in India are vastly different from the needs of the consumer in South East Asia (ASEAN), China, Japan and Korea. Even within one country, differing cultural attitudes between the old and the young can make the marketplace fragmented.

For Ciba, these cultural and physiological differences mean that we have to be aware of the diverse needs of the marketplace throughout Asia and gear different raw materials and formulations to specific markets. Each segment must be considered separately, with specific formulations and ingredients geared towards the preferences of each market.

Over the next pages we will discuss the special needs of the different types of Asian hair, special products for these hair types and show how Ciba® SALCARE® Polymers can make a positive difference in your consumer products. Our starting formulations have been evaluated by Salons and are ready to go from our brochure to your formulating lab.