Ethnic Hair Care Brochure (Download 2.5 MB)

The term ‘Ethnic Hair Care’ traditionally refers to trends, hairstyles, hair problems and solutions for people of African ancestry. In reality it should refer to products and services devoted to the care of tightly curly hair.

Tightly curly hair, while predominantly found in the Black portion of the world’s population of African origin, can also be found in other ethnic groups like Caucasians, Semites and Hispanics.

As a segment, this market sector has many specific hair needs. It requires products which add moisture, help to strengthen, protect, repair and condition the hair, as well as to add lubrication and shine. As the following pages will illustrate, Ciba offers many solutions with our SALCARE^® product range for the specific hair care needs of the tightly curly market.